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Khan Cuisine Group

FOOD & CUISINE · GROUP ③
The integrated operating entity for ethnic catering and organic green foods, setting Mongolian-cuisine standards and building a mid-to-high-end ethnic food brand matrix and international chain system.

Mission & Positioning

The Khan Cuisine Group is the food industry's single main operating unit. Centered on grassland culinary culture, using the milk and meat of grazing animals and the principle that food and medicine share a source, it carries forward Mongol imperial-banquet heritage and Mongol-Yuan culture, running the full chain of “R&D — processing — restaurants — retail — cultural output.”

Brands & Units

Founded 2017 · mid-high-end Mongolian dining
Khan Imperial Kitchen

An emerging “Mongolian trend” show restaurant wrapped in Mongol-Yuan imperial banquets and live performance, exploring time-shared operation.

2012 · cultural dining landmark
Zhuma Haote Plaza Hotel

Over 6,000 m²; the third-floor banquet hall seats 750 guests at once, with 120 parking spaces.

2018 · deep-processed foods
Fengyuniu Foods

Grass-fed beef jerky and other deep-processed products; RMB 940,000 of supplies donated to anti-epidemic workers in 2020.

New-consumer brands
Bayin Buqi · Hatun Tea

Tea-drink and snack brands for young consumer scenarios.

2023 · unified operating platform
Bayin Yinshanhe Catering Management Group

Founded 22 March 2023 and 100% Group-owned, coordinating standardization and chain expansion across all food brands.

Cultural IP
Int'l Food & Folk Culture Festival

Continuously exporting Mongol-Yuan food culture through Zhama banquets and ethnic performance, building city-level cultural-tourism calling cards.

Key Results

RMB 50 million in synergy contracts: the 2023 tasting and industry-synergy signing event produced RMB 50 million in on-site contracts, connecting internal synergies and external channels.

Onto the national stage: in 2024 the Group's diversified businesses appeared together at the Shanghai International Hotel & Commercial Space Expo, presenting the ethnic food system to national buyers.

Standards and chains: with the strategic goal of “setting Mongolian-cuisine standards and building international chain brands,” we advance central kitchens, dish standardization and store models.